This post is dedicated to “Asus” that really managed to grab my attention with its latest “gimmicky” advertisement.
Well, we all know that “Sex” sells but isn’t this too lame to sell your Netbook in this fashion? It surely managed to grab the attention and it has a recall value too, but unfortunately as a consumer I need more than that. The advertisement doesn’t entice me to go and buy one of those Netbooks. I am not sure which target audience are been aimed at with this visual feast. And by the way if you missed, the girl is wearing “Calvin Klein” underpants, so there is definitely underlying correlation that want to emphasize. Naked=Clavin Klein=Fashion=Notebook=Fashionable Tech!
Here are the advertisements. More at Gizmodo

I always enjoy advertisements that uses “Sex” but in a very witty manner and not something that is on your face. And here the example of such a “witty” ad. with an idea to sell the product. This is a print ads for Omax wide-angle lenses which is tasteful and uses “Sex” as a backdrop. (Literally)
OMAX Wide Angle Lenses:



So coming back to “Asus” half naked girls: I am sure that the creative input is coming from Calvin klein as there is a clear resemblance in “Calvin Klein” and “Asus MOCO” ads. See some or the Calvin ads featuring “Eva Mendis”, but I guess it makes sense in this context as they are trying to sell “lingerie” and not a”Netbook”.
